Retail Industry

 

RETAIL INDUSTRY

Azteca Milling manufactures, distributes, and markets MASECA® and stone ground Masa-Mixta® corn masa flours, and we distribute and market SELECTA® wheat flour and SELECTA® Tortilla Mix, another of GRUMA’s premier brands in Latin America. All brands are widely recognized, strongly preferred, and are leaders in their respective categories.

Our flour brands have set industry standards for quality. Offer your customers the best and most recognized flour brands, and they will keep coming back to your store for more. Increase traffic and ring by stocking the full line of authentically Hispanic MASECA®, Masa-Mixta®, and SELECTA® flours. 

RETAIL PRODUCTS

Azteca Milling manufactures, distributes, and markets MASECA® and stone ground Masa-Mixta® corn masa flours, and we distribute and market SELECTA® wheat flour and SELECTA® Tortilla Mix, another of GRUMA’s premier brands in Latin America. All brands are widely recognized, strongly preferred, and are leaders in their respective categories.

RETAIL BUSINESS

Interested in consumer shopping behavior and patterns? Do you want to know what makes a consumer purchase one product over another? Azteca Milling tracks retail and consumer trends that provide insight into the purchasing behavior of shoppers in the category. We also conduct qualitative and quantitative research specifically on our brands and how they are perceived. For example, research shows that Hispanics will leave a store and go to another ifit does not carry MASECA® corn masa flour, a staple in Hispanic pantries.

For exclusive information on how to appeal to the lucrative Hispanic market and increase traffic and ring in your store, please contact one of our retail experts.

RETAIL PARTNERS 

Trends to Watch:
Organic, Natural and Whole Grain.

MERCHANDISING SUPPORT
Azteca Milling offers merchandising support in the form of POS (point of sale) materials such as posters, channel strips, pallet wraps, floor decals, and shelf talkers. We offer POS for themed promotions (an average of four per year) and equity non-promotional POS for use between promotions. Please contact your sales representative for more information.

GROW YOUR BUSINESS WITH AZTECA BRANDS
Do you want to increase traffic and ring? Offer your customers a full line of Azteca Milling’s authentic flours and watch your business grow. Customers who purchase our flours are likely to make purchases in the meat, dairy, and produce departments as well.

PROMOTIONS
Throughout the year, we implement several end-consumer promotions that are designed to generate interest, increase traffic, and bump up sales (a great display translates to increased sales and may win your store a grand prize).Many promotions include radio remotes, celebrity autograph signing sessions, interactive computer games, and free
promotional items.

MARKETING SUPPORT
GRUMA, Azteca Milling’s Mexico-based parent company, owns the leading brands of corn masa flour, wheat flour, and corn meal in Mexico and Latin America. As a leader in the industry, Azteca Milling can provide you with insights into the Hispanic market we’ve gained from over 50 years of experience selling to consumers.

Our extensive consumer research provides insights into what today’s consumers want and expect from manufacturers and retailers as well as from products.
We can offer you marketing insights unavailable anywhere else.

TRADE SHOWS
Azteca Milling participates in trade shows specifically geared to retail sales.

  • ANTAD – Held in Guadalajara, Mexico, this international trade show is invaluable for retailers who want to carry Hispanic brands to attract this ever-growing segment of the population. Latin America’s leading brands, new products, and regional specialties are showcased together so you can see what Hispanics are buying. We can arrange store tours during your visit to Guadalajara so you can see Hispanic brands first-hand.
  • FMI – The largest retail food show in the United States, FMI is now held every other year on even years. As an exhibitor, Azteca Milling is there to provide you with the latest information on our product lines to keep Hispanics coming back to your store.